Google and Meta Ads that turn searches into booked clients

I'm Ahmed Asamoah, a freelance paid media specialist based in Ilford. I run Google Ads, Microsoft Ads and Meta Ads for lead generation and e-commerce businesses across East London, Essex and the UK. You deal with me directly, from first audit to monthly report.

Get a free audit See prices

Six years running paid media, in agencies and in-house
No lock-in contracts. Rolling monthly, 14 days' notice
You own your ad accounts and data

Searches like these are happening near you right now

emergency plumber romfordTrades, Romford
invisalign cost ilfordDental, Ilford
settlement agreement solicitor near meEmployment law
divorce solicitor brentwoodFamily law, Brentwood
11 plus tutor redbridgeEducation, Redbridge
boiler repair today stratfordTrades, Stratford

Each one is a person ready to book. I build campaigns around them, then make sure the click becomes a call.

6 yearsin paid media, agency and in-house
£1k to £2mmonthly ad budgets managed
Gold, 2025Digital Impact Awards, education campaign
3 platformsGoogle, Microsoft and Meta

Is your ad spend doing its job?

Most accounts I audit have the same few problems. They're fixable, and fixing them usually pays for itself quickly.

Clicks, but the phone doesn't ring

Ads match broad searches like "free legal advice" or "plumbing jobs", so you pay for people who were never going to buy.

Nobody knows what's working

Calls and bookings aren't tracked, so Google optimises for page visits instead of customers.

The agency went quiet

You were sold by a senior person, then handed to a junior. Reports arrive full of jargon and nothing changes.

Good ads, weak landing page

Slow pages, generic homepages and long forms lose the people you paid to bring in.

What I do

Paid search and paid social for lead generation businesses, plus the pages and tracking that make ads pay.

Google Ads

Search, Performance Max and local campaigns built around buyer intent. Audits, new builds, restructures and monthly management. For most lead generation businesses it's the place to start, because it reaches people already looking for what you sell.

Management from £450 a month

Microsoft Ads

Bing, Yahoo and the Microsoft network. Often cheaper clicks and an older, higher-earning audience that your competitors ignore.

Add to Google from £200 a month

Meta Ads

Facebook and Instagram campaigns that create demand and capture leads, with forms and audiences set up for quality.

Setup from £500

Landing pages and websites

Fast pages built to turn ad clicks into calls and form fills.

Landing pages from £400

Conversion tracking

GA4, Tag Manager, call tracking and offline conversions, so you know exactly which ads bring in business.

Setup from £300

Who I work with

Any business where paid ads can make more than they cost, from local services to online shops. These are the sectors where I have the most experience:

E-commerce

Google Shopping, Performance Max and Meta Ads for online shops, measured on revenue and return on ad spend.

"water filter jug uk"

Private healthcare

Clinics and private health services, tracked from first click to booked patient.

"private adhd assessment"

Dentists

Implants, Invisalign, cosmetic and emergency appointments for private practices.

"composite bonding near me"

Solicitors

Divorce, family law and settlement agreement enquiries in an expensive auction.

"settlement agreement solicitor"

Education and tutors

Course enrolments for colleges and training providers, and pupils for tutors.

"access to HE course essex"

Plumbers and trades

Emergency call-outs and booked jobs for plumbers, heating engineers and home services.

"blocked drain romford"

Not listed? I've also worked with B2B software, financial services and non-profits. Tell me about your business and I'll tell you honestly whether ads are likely to work.

Honest from the first call

Integrity matters more to me than winning every client. If the numbers don't add up, I'll tell you before you spend a penny.

The audit comes first. I look at your market, margins and competition before recommending anything.
If ads won't pay for your business, I'll say so, and I won't take you on. That might be because your budget is too small, your margins too thin, or there aren't enough searches.
No made-up promises. You'll get realistic forecasts with the assumptions written down, then honest reporting against them.
If something isn't working, you'll hear it from me first, along with what I'm changing.

Results from campaigns I've led

Client names are kept private. These come from accounts I ran or led at agencies and in-house teams.

Sector and channel	What happened
Professional servicesLead generation, Google Ads	Conversion rate doubled from 4.4% to 8.8%, with 1,965% ROI. Won Best Use of Digital in Professional Services at the Digital Impact Awards 2024.
EducationCourse enquiries, paid search and social	Cost per acquisition of £22.41, 53% below target, with 1,146% ROI. Won Gold for Best Use of Digital in Education at the Digital Impact Awards 2025.
Healthcare software (B2B)Google, Meta and LinkedIn	Over £73k of qualified sales pipeline from £6.6k of ad spend. Landing page conversion rate lifted from 3% to 7%.
Private healthcareMeta Ads	1,158 webinar registrations at £1.07 each, by testing broad, interest-based and condition-specific audiences.

A typical agency, compared with working with me

Agencies suit some businesses. If you want a senior specialist in your account and a direct line to them, here's the difference.

Topic	Typical agency	Asamoah Performance
Who runs your account	Often a junior account manager, after a senior sells it to you	Me, every time. Six years of hands-on experience
Contract	Commonly 6 to 12 months	Rolling monthly with 14 days' notice
Who owns the ad account	Sometimes the agency	You do, always
Reporting	Clicks, impressions and jargon	Leads, cost per lead and what I'm changing next
Landing pages and tracking	Extra departments, extra invoices	Part of the job. I fix what stops clicks becoming enquiries

How working together works

Five steps from first contact to campaigns that keep getting better.

Free audit
You give me read-only access, or tell me about your business if you're starting from scratch. Within five working days you get a written report covering wasted spend, tracking gaps and the quickest wins.
Plan and price
We talk it through on a call. I recommend the platforms and budget that fit your goals, then send a written quote. Nothing starts until you agree to it.
Tracking first
Before spending a pound, I make sure every form, call and booking is measured. Without that, nobody can tell what's working.
Build and launch
Campaigns, ads and landing pages are built around how your customers actually search, and launched with tight targeting.
Improve every week
Search terms, bids, ads and audiences are reviewed weekly. You get a plain-English report each month showing leads and cost per lead, not just clicks.

Hi, I'm Ahmed

I've spent six years in paid media, from buying media for global brands at PHD to running local lead generation at Yell, leading an award-winning agency team at Itineris, and managing growth in-house in healthcare.

That range means I know what a £2m-a-month account needs and what a £1,000-a-month local business needs, and how different they are. I set up Asamoah Performance to give smaller businesses senior, hands-on paid media without agency overheads or long contracts.

Agency
PHD Media, Yell, Itineris. Worked on brands including The North Face, Condé Nast and Charles Stanley
In-house
Growth and performance marketing in healthcare and healthcare software
Awards
Digital Impact Awards: Gold 2025 (education) and 2024 winner (professional services)
Education
MSc Digital Marketing, Middlesex University

More about me

Based in Ilford. Working along the Elizabeth line and beyond

I'm based in Ilford and work with businesses across East London and into Essex, from Stratford out to Shenfield, plus the towns around them. Campaigns are managed remotely, so I also work with clients anywhere in the UK. Local clients can meet in person.

Stratford
Maryland
Forest Gate
Manor Park
Ilford
Seven Kings
Goodmayes
Chadwell Heath
Romford
Gidea Park
Harold Wood
Brentwood
Shenfield

Also covering Barking, Dagenham, Wanstead, Woodford, Gants Hill, Barkingside, Hainault, Chigwell, Hornchurch, Upminster, Collier Row, Harold Hill, Hutton, Ingrave, Leytonstone, Walthamstow, East Ham and Canary Wharf.

East London Ilford Stratford Romford Brentwood and Shenfield Essex

Common questions

What does the free PPC audit include?

I review your account structure, keywords and search terms, ads, bidding, audiences, conversion tracking and landing pages. You get a written report within five working days showing where money is being wasted and what I'd fix first, plus a call to talk it through. It's free with no obligation. You can use it with me, with someone else, or yourself.

How much do you charge?

Most clients pay a one-off setup or rebuild fee, then a monthly management fee. Management starts from £450 a month for one platform on ad spend up to £2,000 a month, rising with larger budgets, and new account builds start from £600. The exact price depends on how many campaigns, platforms and locations you need. You'll always get a written quote before any work starts. See the pricing page for the full list.

Is there a contract or minimum term?

No lock-in. Management runs month to month and you can cancel with 14 days' notice, with no exit fees. Setup and build fees are paid up front because that work happens at the start.

What's the minimum ad budget you work with?

I recommend at least £750 a month in ad spend, paid directly to Google, Microsoft or Meta. Below that there usually aren't enough clicks to learn what works. Some sectors need more: solicitors usually need £1,500 or more because clicks are expensive. I'll tell you honestly if your budget won't work.

Who actually manages my account?

I do. Asamoah Performance is me, Ahmed Asamoah. There are no junior account managers or offshore teams, and you talk directly to the person changing your campaigns.

Do I own my ad accounts?

Yes. Your Google Ads, Microsoft Ads and Meta accounts stay in your name and you keep full admin access. If we stop working together, everything stays with you: campaigns, data, audiences and history.

Get your free audit

Tell me a little about your business. I reply within one working day.

No mailing lists, and no sales sequences. Your details are only used to reply to your enquiry. See the privacy policy.