Frequently asked questions
Straight answers about costs, contracts, budgets and how I work. If your question isn't here, ask me directly.
All questions
What does the free PPC audit include?
I review your account structure, keywords and search terms, ads, bidding, audiences, conversion tracking and landing pages. You get a written report within five working days showing where money is being wasted and what I'd fix first, plus a call to talk it through. It's free with no obligation. You can use it with me, with someone else, or yourself.
How much do you charge?
Most clients pay a one-off setup or rebuild fee, then a monthly management fee. Management starts from £450 a month for one platform on ad spend up to £2,000 a month, rising with larger budgets, and new account builds start from £600. The exact price depends on how many campaigns, platforms and locations you need. You'll always get a written quote before any work starts. See the pricing page for the full list.
Is there a contract or minimum term?
No lock-in. Management runs month to month and you can cancel with 14 days' notice, with no exit fees. Setup and build fees are paid up front because that work happens at the start.
What's the minimum ad budget you work with?
I recommend at least £750 a month in ad spend, paid directly to Google, Microsoft or Meta. Below that there usually aren't enough clicks to learn what works. Some sectors need more: solicitors usually need £1,500 or more because clicks are expensive. I'll tell you honestly if your budget won't work.
Who actually manages my account?
I do. Asamoah Performance is me, Ahmed Asamoah. There are no junior account managers or offshore teams, and you talk directly to the person changing your campaigns.
Do I own my ad accounts?
Yes. Your Google Ads, Microsoft Ads and Meta accounts stay in your name and you keep full admin access. If we stop working together, everything stays with you: campaigns, data, audiences and history.
Do you need my passwords?
No. Google, Microsoft and Meta all let you grant access to a specialist without sharing logins. I'll send a short guide showing what to click.
How quickly will I see results?
Enquiries can start in the first week, but most accounts need four to eight weeks for the platforms to learn and for me to cut wasted spend. By about three months you should have a clear picture of cost per lead and where to scale. Anyone who promises instant results is guessing.
Do you guarantee results?
No, and you should be wary of anyone who does, because results depend on your market, offer, website and how quickly you follow up leads. What I do guarantee is honest reporting, a senior specialist doing the work, and a clear explanation of what I'm changing and why.
What if you don't think ads will work for my business?
Then I'll tell you, and I won't take you on. If the audit shows that your budget, margins or search demand won't support profitable advertising, you'll get an honest explanation and, where I can, suggestions for what to fix first. I'd rather lose a client than take money for something I don't believe will work.
Which platforms do you manage?
Google Ads (search, Performance Max, Shopping, display and YouTube), Microsoft Ads (Bing) and Meta Ads (Facebook and Instagram). I focus on these three because they're where I have the deepest experience.
Do you only work with businesses in East London and Essex?
No. I'm based in Ilford and many clients are across East London and Essex, but campaigns are managed remotely, so I work with businesses anywhere in the UK. Local clients are welcome to meet in person.
Do you work with B2B businesses?
Yes. I've run lead generation for B2B software, professional services and financial services, as well as consumer-facing businesses. For B2B, I focus on lead quality and pipeline, not just form fills.
Can you build landing pages too?
Yes. A good ad sending people to a weak page wastes money. I build fast, focused landing pages with conversion tracking built in, either for a campaign or as a full small-business website.
How do you report on performance?
You get a plain-English monthly report covering leads, cost per lead, what changed and what's next, plus a live dashboard you can check any time. I report on enquiries and sales where we can track them, not just clicks.
I already have an agency. Can you still help?
Yes. Many people ask for an audit as a second opinion. If your current setup is good, I'll say so.
Find out where your ad spend is leaking
Get a free, no-obligation audit of your Google, Microsoft or Meta Ads. You'll get a written report and a call to walk through it. Use it with me or without me.