About Ahmed Asamoah

How I got here

I started in paid media as a digital buyer at PHD Media, one of the world's largest media agencies. I managed monthly budgets of £750k to £2m across European and US markets for global brands including The North Face. There I learned how to spend money carefully at scale. One project cut spend by 12% while profitability grew by 23%.

I then moved to Yell, where I spent two years running Google Ads and Microsoft Ads for a large portfolio of small and medium UK businesses: local services, trades and e-commerce, with budgets from £1,000 to £50,000 a month. It's the most useful training there is for local lead generation, because every pound has to earn its place.

At Itineris I became Paid Media Manager. I led a team of four and managed accounts for legal, financial services, education and non-profit clients, including Condé Nast, Charles Stanley and the Vogue School of Fashion, with budgets from £2k to £200k a month. Two campaigns I led won Digital Impact Awards: Gold for Best Use of Digital in the Education Sector in 2025, and Best Use of Digital in the Professional Services Sector in 2024.

Since then I've worked in-house, leading growth marketing for a healthcare software company and performance marketing for a private healthcare provider. In-house work taught me what agencies often miss: a lead only matters if it becomes a customer, so tracking has to follow it all the way to a booking or sale.

Why I went freelance

Small and medium businesses usually have two options: a cheap freelancer who sets and forgets, or an agency where a senior person sells and a junior person delivers. I wanted to offer a third option: senior, hands-on management with no lock-in, where you speak to the person doing the work.

How I work

• Tracking before spending. If calls, forms and bookings aren't measured, the platforms optimise for the wrong thing.
• Intent over volume. I'd rather pay for 100 people searching "emergency plumber Romford" than 1,000 browsing for ideas.
• Honesty about budgets. If your budget won't work, I'll say so before you spend it.
• Plain English. Monthly reports explain leads, cost per lead and what I'm changing next.

Skills and tools

Google Ads (search, Performance Max, Shopping, display and YouTube), Microsoft Advertising, Meta Ads, Search Ads 360, Google Analytics 4, Google Tag Manager, Looker Studio, HubSpot and Salesforce, plus conversion rate optimisation and A/B testing.

Education

MSc Digital Marketing and BA International Business, both from Middlesex University. I'm based in Ilford, East London, and speak English, conversational Arabic and some French.

Connect with me on LinkedIn